pressedstem
Pressed Stem
Monday orders tripled by the end of the quarter.
Business
Florist, Hyde Park
Platforms
Instagram, Facebook
Timeline
One quarter
Service
Paid social
Year
2026
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Monday orders
Reel · Monday buckets, Feb 9
The brief
Pressed Stem sold out on Valentine's Day and Mother's Day and was quiet the rest of the year. Ana wanted a weekday bouquet to feel normal.
What we posted
A Monday morning story of what came in from the market, with a shop link and a price. We put a small budget behind it for people within five miles, and nothing else.
What happened
Monday orders tripled by the end of the quarter. Most now arrive before 10 am, and the ad budget is $120 a week.
“Mondays used to be for cleaning buckets.”
Ana Ruiz, owner
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