nonnaraes
Nonna Rae's
Tuesday covers up 22% in two months.
Business
Pasta bar, Clarksville
Platforms
Instagram, TikTok
Timeline
Two months
Service
Comments and DMs, answered
Year
2026
Tap to skip ahead, hold to pause.
+22%
Tuesday covers
Reel · Tuesday's winner, Apr 14
The brief
Nonna Rae's was full Thursday to Sunday and empty on Tuesdays. Rae wanted a reason to come in on a Tuesday that was not a discount.
What we posted
A poll on Monday night asking which pasta to make the next day, a reel of the winner being rolled, and a reply to every vote that came with a question. A booking link went in every reply.
What happened
Tuesday covers were up 22% in two months. The winning pasta now sells out by 8 pm, and Tuesday is a night they staff for.
“Tuesday is now a night we staff for.”
Rae Bellini, chef
Next case
Long Line Pilates ›
Every 6 am class full for a quarter.