oddform.studio
Oddform Ceramics
1,240 people on the waitlist before the kiln opened.
Business
Studio pottery, Cherrywood
Platforms
Timeline
Eight weeks before the kiln opened
Service
Creators and launches
Year
2026
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1,240
on the waitlist
Carousel · Glaze tests, Mar 4
The brief
Oddform opens its kiln twice a year and needed buyers ready on the day. Mara wanted a waitlist, not a sale.
What we posted
Throwing videos from the wheel, glaze tests as carousels people could vote on, and a link sticker to the list on every story.
What happened
1,240 people joined the waitlist before the kiln opened, and the spring firing sold before it cooled. The glaze votes decided two of the five colours.
“The kiln sold out before it cooled.”
Mara Lindgren, potter
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