longline.pilates
Long Line Pilates
Every 6 am class full for a quarter.
Business
Reformer studio, Mueller
Platforms
Timeline
One quarter
Service
Paid social
Year
2026
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100%
of 6 am classes full
Reel · Meet Kim, 6 am
The brief
Long Line's 6 am reformer class ran at half capacity. Kim wanted it full without adding another class time.
What we posted
Short introductions from each instructor, a countdown to each new six-week block, and a small budget behind the introductions for people who live within ten minutes of the studio.
What happened
Every 6 am class was full for a quarter, and they opened a second early class. Most bookings came from people who saved an introduction the night before.
“We opened a second early class.”
Kim Tran, studio owner
