lowwater.coffee
Low Water Coffee
Weekday mornings up by a third within six weeks.
Business
Coffee bar, East Austin
Platforms
Instagram, TikTok
Timeline
Six weeks
Service
Content, shot and posted
Year
2026
Tap to skip ahead, hold to pause.
+34%
weekday mornings
Reel · The first pour, Sep 12
The brief
Low Water filled up on Saturdays and sat half empty from Monday to Friday. Dana wanted the patio used before 10 am on weekdays, without discounting the coffee.
What we posted
A poll every Friday asking what Monday's special should be, a reel of the first pour at 7 am each weekday, and a reply to every comment before 9. The poll winner went on the board by the door, so people came in to check.
We shot the month in one morning: twenty clips of the bar, the patio and the first customers, cut down over four weeks.
What happened
Weekday mornings were up by a third within six weeks, counted at the till. The Friday poll now gets around 4,000 votes, and regulars ask about it at the counter.
“They answer our comments faster than we answer the phone.”
Dana Ortiz, owner
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