ninebarkskin
Ninebark Skin
Support emails down by half in a month.
Business
Skincare, made in Austin
Platforms
Timeline
One month
Service
Comments and DMs, answered
Year
2026
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−48%
support emails
Reel · Ask the chemist, Oct 2
The brief
Ninebark's founder was answering the same ten skin questions by email every night. Priya wanted them answered in public, once, by the person who formulates the products.
What we posted
A question box every Tuesday. We picked the five most asked, filmed their chemist answering each in under a minute, and saved the answers as highlights by skin type. Every new DM got a reply with the right highlight within the hour.
What happened
Support emails halved in a month. The chemist's reel on sunscreen reached 412,800 accounts and was saved 9,140 times, more than any post they had made.
“Our DMs went from a chore to the best part of the week.”
Priya Raman, founder
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