crumbline
Crumbline Bakery
Sold out by 10 am, nine Saturdays running.
Business
Bakery, South Lamar
Platforms
Instagram, TikTok
Timeline
Nine Saturdays
Service
Content, shot and posted
Year
2026
Tap to skip ahead, hold to pause.
9 of 9
Saturdays sold out
Reel · Out of the oven, 6:55 am
The brief
Crumbline launched a cardamom bun and wanted people to know before it ran out, not after. June bakes sixty on Saturdays and nothing more.
What we posted
A reel at 6:55 am from the oven, an emoji slider asking how good last week's was, and captions rewritten from June's notes so they still sounded like her.
What happened
Sold out by 10 am, nine Saturdays running. Pre-orders for a box of six now open on Thursday and close by Friday lunch.
“People quote our captions back to us at the counter.”
June Okafor, head baker
Next case
Oddform Ceramics ›
1,240 people on the waitlist before the kiln opened.